Less Competition = Lower Costs

 Microsoft Ads (Bing Ads) has been around almost as long as Google, but doesn’t get the love that Google does.  It has about 25% – 30% of the traffic Google has, but a much different audience from our experience.  You have an older demographic typically & they tend to be more responsive to the follow ups on the phone.  We’ve shifted a good amount of spend to Microsoft for clients in the last two years and continue to see it grow for the clients that are properly tracking where their deals come in.  Don’t rule out spending your marketing dollars where most won’t even consider it.