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Remarketing & Retargeting programs are getting more popular in the digital world as platforms and technology advances around us. Driven Leads uses Retargeting to ensure you get the best bang for your buck when it comes to your custom marketing programs. When you are driving thousands of potential leads to your site with high intent search campaigns, the best way to bring them back is with Retargeting.
Depending on the platform of choice, Retargeting/Remarketing is a much less expensive cost per click or impression, since you’ve already seen intent from your audience.
Remarketing vs. Retargeting
What is Retargeting? – Retargeting is the process of following or tracking your website visitors online after they have left your site. This is where ‘cookies’ or ‘pixels’ come into the picture.
When a person visits your site, they are ‘cookied’ or ‘pixeled’ and their online user profile is put into an audience list. Driven Leads then uses those customized audience lists to “retarget” those people who were on your site previously and show them ads to bring them back to the site and back to your brand.
Remarketing (as most people refer to it as) is different in the sense that remarketing is technically the process of sending emails to lists you’ve already gotten their information from. They are interchangeable terms in the marketing world, and most marketing firms will explain what process they are using when going into detail with them.